TrackWon — Data
Demo video coming soon
Harvard Business Review
$6 trillion
lost every year to B2B deals that never close. Not because the product was wrong. Because nobody knew what to do next.
This is the problem TrackWon was built to solve.
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The Priority Move

The single most important feature
in sales technology today.

Every other tool in your stack tells you what happened. Your CRM records it. Your email logs it. Your calendar books it. Not one of them tells you what to do next. The Priority Move does exactly that. One action. One deal. Right now. Built from real signals, not from what a rep typed into a field.

✕
Replaces the Monday morning pipeline review
✕
Replaces the manager chasing for updates
✕
Replaces the rep guessing which deal to call first
✕
Replaces the 5am inbox triage before a big day
⚡ Priority Move
14
Pulse
At Risk
91
Pulse
Strong
The numbers

Eight numbers every sales leader needs to see.

$6T
Lost to no-decision annually
B2B deals that stall and never close. Not lost to a competitor. Lost to inaction.
Harvard Business Review
5-7h
Per week on CRM admin
Every rep on your team. Every week. Time spent updating fields instead of closing deals.
Salesforce State of Sales Report
Day 9
When silence becomes fatal
The average deal that goes quiet for 9 days without a Priority Move has a 68% chance of dying.
TrackWon signal analysis
3x
Higher no-decision rate
Single-threaded deals, with only one known contact, fail at 3x the rate of multi-threaded ones.
Gartner B2B Buying Research
23%
Faster close rate
Reps who know their next action close 23% faster than reps managing deals from instinct.
McKinsey Sales Research
0
Fields a rep needs to update
For TrackWon to generate a Priority Move, score Pulse, and surface buying group gaps.
TrackWon by design
3h
To first Priority Move
From connecting Google Workspace to seeing your first signal-driven action on a real deal.
TrackWon average onboarding
1
Priority Move per Journey
One clear next action per deal. Across 15 active Journeys that is 15 moves, each specific to that relationship. No noise. No competing priorities.
TrackWon core principle

Monday morning. Two versions.

The same rep. The same pipeline. One with TrackWon. One without.

Without TrackWon
✕
14 deals in Stage 3. No idea which moved last week or which one quietly died.
✕
Goes with the deal they remember. The loudest one. Not the most important one.
✕
Spends 45 minutes in the CRM updating fields before making a single call.
✕
Misses the CFO who opened the proposal twice last Thursday. Nobody noticed.
✕
The deal worth £80k has been quiet for 11 days. They find out at Friday's forecast call.
With TrackWon
✓
Opens TrackWon at 9am. Every deal has a Priority Move waiting. Stacked by urgency.
✓
First call is the CFO at Meridian Capital. The system flagged proposal opens two days ago.
✓
Zero CRM admin. TrackWon already read the emails and updated every Journey overnight.
✓
The £80k deal is flagged at Pulse 12. A re-engagement move is already surfaced. On day 9.
✓
By 10am, three calls are done. All three had a clear next action. All three moved forward.

Why trust matters more than features.

Most AI sales tools guess. TrackWon reads. There is a structural difference between the two and it is the reason reps trust TrackWon on day one.

📧
Step 1
Real signal detected
Email opened. Meeting booked. New contact in thread. Quote viewed. All from your actual Gmail and Calendar.
📋
Step 2
Converted to a Moment
The signal becomes a named commercial event. Permanently recorded. Cannot be deleted or altered.
📈
Step 3
Pulse updated
Deterministic logic runs first. No AI guesswork. The Pulse score reflects what actually happened.
⚡
Step 4
Priority Move generated
One specific action. Verb-first. Built from signals. Your rep reads it and acts. No interpretation needed.
🔒
Deterministic before AI
The Pulse engine runs on logic, not language models. AI adds nuance and language to the output. It never invents the underlying facts. This is why TrackWon does not hallucinate urgency.
📋
Moments are permanent
Every commercial event is append-only. Nothing is deleted. Nothing is suppressed. The Timeline is an honest, immutable record of what actually happened in every deal.
📡
Honest about uncertainty
When signals are absent, TrackWon says so. No visible activity means no visible activity, not no activity. The system never fabricates confidence it does not have.
The future of selling

AI agents need context.
TrackWon is that context.

Everyone is using Claude, ChatGPT, and MCP tools in their sales workflow. And most of them are getting generic output because AI without signal context is just a language model guessing about your deals.

TrackWon is the structured signal layer that makes AI commercially useful. Every Journey has a complete history of real signals, named Moments, Pulse trajectory, buying group engagement, and quote status. When an AI agent reads that context, it can give genuinely specific, commercially grounded guidance.

TrackWon is not competing with AI agents. It is the foundation they need to be useful in sales. And as the product expands, that foundation only gets stronger.

AI without TrackWon
"Based on your deal with Acme Corp, you might want to follow up soon. Consider reaching out to check on the status of your proposal and see if they have any questions."

Generic. Obvious. Useless.
AI with TrackWon signal context
"Call the CFO before end of day. The proposal has been opened twice this week with zero inbound reply in 6 days. This window is closing. Do not email. Call."

Specific. Signal-derived. Actionable.
Coming soon
Native MCP server. TrackWon becomes a context source for any AI agent in your workflow. Your CRM intelligence, available everywhere your team works.

Works with the tools your team already uses.

TrackWon sits alongside your existing stack or replaces it entirely. Either way, it works from day one.

📧
Gmail
Connected
Primary signal source. Reads threads automatically.
📅
Google Calendar
Connected
Meeting signals, attendance, and scheduling patterns.
☁
Salesforce
Connected
Sits alongside as the intelligence layer. No migration needed.
🏳
HubSpot
Connected
Enriches existing records with signal-derived intelligence.
📞
JustCall
Coming soon
Voice call signals. Priority Moves from call outcomes.
📹
Zoom
Coming soon
Meeting summaries as Moments. Automatic signal capture.
👥
LinkedIn
Coming soon
Buying group enrichment. Role change and champion move tracking.
🤖
MCP Server
Coming soon
TrackWon as a context source for any AI agent in your workflow.
See it working

See a Priority Move generated
from your actual pipeline.

30 minutes. We connect to your deals live. You see TrackWon read your signals, score your Pulse, and tell your team exactly what to do today.

Book a demo

No pitch deck. No generic walkthrough. Your deals, your signals, your Priority Moves.